Google Authorship Boosts Visibility and Credibility

WritingGoogle rolled out its authorship tag a few years back, but 2013 has really been the year of the rel-author. It can have a substantial effect on your visibility, authority, and credibility. Those who implement Google authorship see higher click-through rates and begin to build a name for themselves, which in the blogging world, is crucial. One study found that when authors added this snippet, they increased clicks by 150 percent. That’s worth taking the nominal time and effort to put it into action.

Here’s the lowdown on setting up your authorship snippet:

  1. Log into your Google+ account. If you don’t have one – why not! Sign up and verify your email address. Make sure you use an email address with the same domain as your blog.
  2. To verify your authorship, you have to have a rel=”author” tag on your content page, which points back to your Google profile. Make sure this is not visible by site visitors.
  3. In the Profile section, select Edit Profile > Contributor to. Here, you will be able to list the sites to which you contribute. Simply label the site or blog and paste the URL in the box.
  4. Select who will see the Author Rank. Public is best, but you can restrict it to those within your circles or extended circles.
  5. Save, and repeat if you have multiple sites to list.
  6. Scroll up to Other Profiles. If you have pages that are about you, such as a YouTube channel or social media profiles. Add and save.
  7. Now you can select Finish Editing and View As to get a preview of how your snippet will appear.
  8. Use Google’s Rich Snippet Testing Tool to see if you’ve done everything correctly.

Using the authorship tag will highlight you in search results and increase your authority. It’s a relatively quick process, and a free one, at that, which delivers a great ROI.

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