Google Acquires fflick to Become More Social

Fflick, a startup providing movie sentiments and recommendations based on users’ Twitter feeds, has been recently bought by Google for $10 million.

Founded by four former Digg employees, fflick analyses and organises information collected on Twitter about movies, and the search giant clearly wants to incorporate this information into its content discovery process.
So the Mountain View company remains committed to investing in beautiful minds, especially considering the fact that fflick could as well work for products, news, TV shows, restaurants and more.

As was already mentioned, fflick had harnessed the Twitter technology to power its own movie sentiment and recommendation engine. And it’s just one of many other new socially driven recommendation engines that have emerged over the past year. Websites and applications, such as Philo, Miso, GetGlue, yap.TV and Tunerfish have sprung into existence by getting users to log their media usage and share it with friends. Lots of web resources – Bing, Blekko, video search engine Clicker.com to name but a few – have incorporated Facebook Likes into the search as a way to drive more personalised results for its users, based in part on their social graphs.

The general trend is obvious: content discovery will come through personalised recommendations found on social networks. By acquiring fflick, Google could improve video discovery, recommendations and targeting on YouTube and Google TV products.

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