Getting More Links Through Social Media in 2014

A strong social media presence is the key to any optimisation strategy in today’s marketing landscape. Among the best benefits of better social media: links! There’s nothing quite as exciting as garnering all the right links for your site. With a new year at hand, how can you get more than your fair share of links via social media? Here are some quick tips that may help.

Create Conversation (or Controversy): You can’t simply agree with everyone and get thousands of retweets. Disagreeing, though, or even adding a new voice to the conversation is likely to get you quite a bit of curious traffic, so don’t hesitate to be bold and make that move, within the bounds of your brand, of course.

Target Your Audience: You only have so much time to spend on your social media platforms, so make certain your aim is amazing. Look for those key targets within your vertical to help really build value. For example, while Facebook and Twitter are essential to almost every brand, if you need to do some region specific marketing, you may want to reach outside of that. Orkut is the perfect way to reach India and Brazil while VK is a great vehicle in Russia.

Consider Cross Promotion: This is actually going to help you in two ways. Not only are you likely to get several links out of the deal, but you may get more followers on the platform you’re pushing, which, in turn, could eventually lead to more links back to your site.

Images (and Videos): There’s nothing the internet loving customer community out there likes more than a good picture or video, so don’t hesitate to push those. You’ll want to go with everything in good taste, lest you offend someone, but images and video are all powerful motivators.

Social media can and will impact your rankings. Make sure it’s a positive push.

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