Foursquare Unveils its Updated Marketing Services

Foursquare, location-based networking site we repeatedly reported on earlier, has re-launched its analytics to make its mobile marketing services more attractive to businesses. The new business pages are aimed at explaining how marketers can run different campaigns to attract customers to their venues.

The company’s business plan was somewhat unorganised last year. But their new marketing services, called Foursquare for Business, make a much more compelling case for big and small business owners. Both venue owners and brands will appreciate separate sections for them, each with a detailed guide about what Foursquare offers to help attract customers.

Venue owners will find information about creating special offers, requesting their Foursquare business page, and the analytics you get once a venue has been requested. Brands will learn how to create a Foursquare page, add tips to it and what the criteria are for getting a Foursquare Partner Badge.

Explaining the concept of Foursquare marketing services, the company’s website reads, “whether you’re a national chain, a mom-and-pop shop, or anywhere in between, you can attract new customers or reward your most loyal ones by offering foursquare Specials – mobile coupons, prizes or discounts – which are presented to users when they check in at or near your venue. Specials create extra enticement to get customers to stop by – think 20% off a meal, a free dessert, or even a reserved parking spot for your most loyal customers. Specials can be tailored to fit your needs, whether it’s a unique discount for first-time customers or rewards for the 10th visit.” In fact, brands such as Microsoft Windows Live, Red Bull and Louis Vuitton are already using these services.

According to B2C, Foursquare has been growing at a high rate lately, reaching 6 million registered users on January 14th. Considering the launch of Facebook Places in September last year, it’s about time Foursquare provided systemised guides and analytics to help brand marketers optimise and utilise the platform more. After all, 6 million users is nothing compared to Facebook’s half a billion, and if Facebook Places gains large adoption some day, Foursquare’s days will be numbered.

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