Foursquare to Team Up with Google, Yahoo! & Microsoft

Location-based social networking site, Foursquare, has officially announced that they are currently in talks with such search kings, as Google, Yahoo! and Microsoft, seeking to integrate search and 


Speaking to The Telegraph in an interview, Foursquare’s co-founder and CEO, Dennis Crowley, said, “Our data generates hugely interesting trends which would enrich search.” “We can anonymise data and use it to show venues which are trending at that moment.

Twitter helped the world and the search engines know what people are talking about. Foursquare would allow people to search for the types of place people are going to – and where is trending – not what,” added Crowley.

Microsoft, has been particularly interested in bringing the integrated application to Bing. The companies have already made a deal that lets Foursquare tips appear on Bing’s maps.

Foursquare is not the only player in the realm of location-based social media, similar sites such as Gowalla and Yelp are deemed very strong competitors. However, there is no doubt that Foursquare is what’s up and coming in social media now, and can certainly have a place in the broader scope of the usability of the internet.

Foursquare’s location-based social network reached the two million member mark last week, and is currently valued at around $95 million, after recent investment by the major Silicon Valley venture capital company. All of the three search engines failed to deny the talks were happening, but refused to give any comments, but it’s clear now that the deal will be reminiscent of Twitter’s shift into the mainstream when it closed deals with all of the major search players which allowed them to add tweets to their search results.

So what does this mean for SEM and SEO? Well, first off, make sure you’re listed as a venue on Foursquare. If you haven’t done it yet, just add yourself by navigating to the search bar and clicking ‘add new venue’. From there, encourage your potential clients to ‘check in’ to your location whenever they come around it. If these talks between Foursquare and the search engines blossom into real deals, this will help you become ‘what’s trending’, and eventually drive sales and increase clientele on your web site.

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