Facebook Open Graph Tags

thumbs up!Facebook’s Open Graph promises to “personalise” the web. Soon, you won’t even have to think: Facebook, Google, and your IP provider will just do it for you! Open Graph stores “stories” about our interests, hobbies, relationships, and likes. As Facebook creates a comprehensive accounting of our lives, Open Graph organises it into a usable database for businesses. Facebook recently added Open Graph tags that will help draw attention to publishers and writers.

Facebook recently added two tags to “help people follow their favorite media publishers and journalists.” The tag enables a link back to your Facebook page whenever someone shares content from your website. The first tag is article:publisher:

<meta property=”article:publisher” content=”https://www.facebook.com/publishersite” />

 

When a piece of content is shared, people are prompted to like the publisher’s page. The second is article:author:

<meta property="article:author" content="https://www.facebook.com/yourname />

 

This will link back to the author’s Facebook profile or page. Make sure that if you are implementing the author tag you have allowed people to follow you.

The new tags are beneficial in building a following and interlinking content. You can create more organic follows and engage with your audience without requiring them to leave their homepages. In many ways, it is a similar offering to Google’s authorship tag (though Facebook declined to say whether or not the tag would affect an article’s rank). Take advantage of another quick, easy tool to build online credibility and visibility.

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