Every business owner with an online presence, marketer, and SEO knows about the “2-3% myth.” That is, the average conversion rate for ecommerce sites is 2-3 percent. As one blogger put it, tracking the source of this data is a bit like tracking Big Foot. In any case, even if this is an accurate rate, you don’t want to shoot for it. A 10-20% conversion rate is a worthy goal –and an achievable one. One method which can yield significant results is implementing a click-to-call feature. What do you need to know?
Appeal to the Mobile Market
Sites that have a click-to-call button see:
- Improved conversion rates.
- Increased average orders.
- Higher sales.
In addition, consider mobile users. Six billion people have access to cellphones and smartphones. Research shows that mobile searchers prefer to call businesses for which they’ve searched. Here’s just one scenario: a visitor queries local theaters, looking for good shows. He opts to call one to get information on show times. Click-to-call facilitates the process, making it convenient and easy.
According to Google, 69% of mobile users would use click-to-call if the feature were available. And, sites that implemented this functionality saw an 8% increase in conversion rates.
Click-to-Call for Your Website
Twitter is currently testing click-to-call in ads for certain brands, and you can enable it in your Adwords campaign. Here are a few quick steps to adding a click-to-call to your mobile site.
- Use this code:
<a href=tel: 112233334444”> 11-22-3333-4444</a>
(The numbers are simply your telephone numbers!)
- Add a call to action to highlight this feature and let users know they can click the link to make a call.
<a href=”tel: 112233334444”>Click HERE to Call: 11-22-3333-4444</a>
When a user clicks this link, he or she will see a prompt: “Call 11-22-3333-4444? Yes/No. They know that they will be connected to your business. It’s as easy as that.
The good, old-fashioned telephone still wields a lot of power in today’s mobile world!