Deep Linking to Enhance Usability and Rankings

Deep linking is a powerful SEO tool. In the Information age, web presence is a matter of online visibility. If a page cannot be accessed or widely viewed, it is virtually non-existent. Whether your objective is to boost traffic from a target audience or traffic in whole, deep linking is a very efficient tool in the webmaster’s armoury to enhance frequency and direction of visits and subsequently to improve sales and public opinion. There are two types of deep links in search engine optimization.

Internal deep links interconnect relevant pages within a single website, guiding the reader smoothly throughout associated content. Internal deep linking enhances website usability by directly satisfying customer needs, whether for additional information, or to instantly perform a transaction. A great example of internal deep linking presents Wikipedia. Convenient, easy and fast internal navigation is the mainstay of this non-profit encyclopaedia.
Considering Wikipedia, it must be apparent for anyone that internal deep linking is directly dependant on large volumes of unique content to be interlinked. This is in fact something that is told too much by SEO experts, and it’s true, because there is an obvious correlation between better rankings and more indexed content, as well as amount of links.

External deep linking accesses content of an outside web page, bypassing the website’s home page or directory. In this case, deep linking can be both a bliss and a curse. External links result in higher placement on lists of websites, returned as relevant, that’s why they present are more important than internal links. So it is crucial to network with other websites and authors to mutually raise traffic.

Instead of directing visitors to the homepage of an outside website, an external deep link takes them to a page within the outside website which contains information relevant to the external link context. This is of great advantage to the external website because it results in an increased traffic to little-viewed pages, and improved page rank within search engines.
Deep linking is a great SEO technique to help build up rankings within the search engines that rank and generate results based on the number of links to a particular page. If you want your rankings to increase dramatically, make sure that you invest enough time and effort into external deep linking which carries more weight than internal. Avoid just linking to your homepage and optimizing that only. When you’ve linked to other pages within your website, you will notice a ripple effect since all your rankings will start to increase. This benefits greatly to those websites that do not have many external links pointing to their inner pages.

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