Creating a Baseline

As soon as you build your website and begin to optimize it for the right keywords, you immediately begin to wonder how it’s performing, and creating an initial baseline is a must to further your efforts. Fortunately, there are a number of ways to measure your initial efforts with a bit of help.

Look At Your Traffic Measuring traffic and examining your search engine rankings are the foremost methods of seeing how successful your site is performing. When it comes to checking traffic, you should actually look at both the baseline traffic at the start of each month (or whatever your preferred time frame is) in order to properly compare how much initial success you have actually achieved. Establishing baselines here allows you to consider future traffic amounts.

Rankings are Just As Important The same can be said for rankings. Paying attention to rankings can show you a correlation to your traffic. If you want to track your keyword rankings, there are several programs that allow you to do so in detail. SEO Keyword Ranking, Raven SEO Tools, Solo SEO, and several others offer trial periods so you can test out the software before deciding to make a purchase. These show you more information than various free programs, including Google Analytics, but even using the free ones can give you a good starting place.

With the ever constant shift in search engines and their methods of developing rankings, keeping a close eye on how your site is faring can let you know when it is time for a change and when to let your SEO efforts do their job.

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