Create Online Content with the Best Content Marketing Tools


Content is king, and it can be a pretty demanding one at that. According to the 2013 B2B Content Marketing Report, the biggest challenges faced by content producers are producing enough in terms of quantity and variety and making sure it is engaging and relevant to searchers. To combat these issues, you need to have a toolbox full not only of ideas, but of ways to generate them, ways to expand on them, ways to capture the attention of your audience. Here are a few of the best content marketing tools to help you break through obstacles and create winning content.

Ideas, ideas, ideas

The more, the merrier. If you have a repository of relevant topics, no slow news day will ever stop you from producing relevant content. The first places to start gathering ideas are, of course, Google Alerts, LinkedIn (from Answers and your group discussions), and Quora. Beyond that, try:

  • TrendSpottr. Simply type in a search (or browse their trending topics) and find all the latest information on that topic. This is a goldmine for ideas – and it can help you keep on top of your industry’s news.
  • Pinterest. Watch out; this can be a time-sucker! But it can also lead you to top information and opinions on relevant topics. Further, it helps you see what is trending and popular as far as content types.
  • Topsy. This is a great tool that lets you search social media, find relevant topics, identify key influencers, and receive alerts of changes, negative mentions, etc.
  • Create a mindmap and flesh out your best ideas.
  • Trello. This helps you organise your content ideas, share with others, create a repository, create a community bulletin board, assign projects, etc.
  • Evernote. This is a wonderful tool that keeps track of all your notes, your interests, and your ideas in a streamlined way. If you see something online that catches your eye, you can save it here. If you see something in real life, snap a picture and save it. Very useful.
  • Now you have the (free!) tools to create compelling, shareable content. specialises in creating infographics and data visualisations and has a network of 3500 designers to help.

These are just a few of the great content creation tools out there. Play around with them, and see which you find most useful.

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