Case Studies

Wellicious.com is a luxury yoga clothing and lounge wear label. Bullseye Media was asked to work on improving rankings for Wellicious to help improve their sales and brand awareness. This project also required the Bullseye Media team to optimise the site in Google.com, Google.co.uk and Google.de as customers were being targeted all over Europe and worldwide.
Bullseye Media has significantly improved rankings for many of their key terms such as 'yoga wear' and 'yoga clothing' as well as simultaneously improving other key terms such as 'organic herbal tea'. The optimisation techniques used have ensured results have been long lasting and continue to improve.
Keyword |
Position |
|---|---|
Yoga Wear |
6 |
Clothing for Yoga |
6 |
Stylish Loungewear |
2 |
cashmere loungewear |
1 |
luxury yoga clothing |
1 |
loungewear |
8 |
Keyword |
Position |
|---|---|
cashmere loungewear |
1 & 4 |
stylish loungwear |
3 |
yoga wear |
10 |
clothing for yoga |
6 |
Keyword |
Position |
|---|---|
yoga clothing |
6 |
clothing for yoga |
7 |
luxury yoga clothing |
1 |
organic yoga clothing |
1 |
stylish loungewear |
2 |
cashmere loungewear |
4 |
organic yoga clothing |
4 |

The Remont Oxford approached Bullseye Media to work on their SEO rankings for key local terms such as Oxford B & B and Oxford Hotels.
Bullseye Media pulled out all the stops and worked to improve the structure of the website and optimise it for the terms most improtant to the business. This coupled with some extremely effective link building produced results more quickly then anyone could have expected. Page one results were achieved for many of the key terms in less than 3 months.
Keyword |
Position |
|---|---|
b & b oxford |
3 |
b and b oxford |
4 |
b&b oxford |
5 |
bed and breakfast oxford |
6 |
guest houses oxford |
9 |
oxford hotels |
8 |
Keyword |
Position |
|---|---|
b & b oxford |
1 |
oxford b&bs |
2 |
hotels oxford uk |
4 |
hotel room oxford |
3 |
boutique hotels oxford |
1 |
Keyword |
Position |
|---|---|
hotel room oxford |
3 |
b and b oxford |
6 |
oxford guest house |
7 |

Beads Direct is an online store selling various beads and beading acessories. Beads Direct approached Bullseye Media to work on their SEO rankings to build sales from the ground up.
Bullseye launched a keyword-targeted SEO campaign by improving the on-page structure and working on a comprehensive link building campaign. Results have been outstanding with key page one results.
Keyword |
Position |
|---|---|
beads |
1 |
beads jewellery |
1 |
swarovski crystal beads |
2 |
Keyword |
Position |
|---|---|
beads |
3 |
bead |
8 |
bead uk |
8 |
Keyword |
Position |
|---|---|
beads |
4 |
bead |
4 |
bead uk |
1 |

Portable Universe is an online store specialising in affordable laptops. Portable Universe required a SEO and PPC campaign to work in conjunction with each other to capture the maximum number relevant visitors to convert into sales. Bullseye Media launched a successful SEO campaign and also worked to improve the PPC campaign.
After also advising on and implementing some key changes to the clients website the PPC campaign saw a conversion rate increase from 1.5% to 4.5% and also an increase in sales of over 50%. This was all achieved whilst maintaining the same level of spend.
Keyword |
Position |
|---|---|
windows xp laptop |
4 |
discount laptops |
4 |
dicount laptops uk |
5 |
cheap discount laptops |
4 |
Keyword |
Position |
|---|---|
windows xp laptops |
1 |
wifi laptops |
1 |
cheap laptops |
7 |
cheap discount laptops |
3 |
Keyword |
Position |
|---|---|
wifi laptops |
8 |
discount laptops |
6 |
cheap discount laptops |
8 |
discount laptops uk |
8 |
