Clean Up Messy URLs

Holding A Dot Com IIISometimes, it’s the little details that make a big difference, and SEO is no exception. A solid URL, for instance, may seem like an afterthought. In fact, it can be a critical part of your SEO efforts. If you have “messy” URLs, it’s time to clean up your act.

What is a Messy URL?

If it’s not easy for a human to read, it’s messy. Take a look at this fake URL as an example:

This tells you nothing about the content. Messy URLs pose a few other problems as well.

  • They make it difficult (but not impossible) for search engines to properly index your site – and if your site isn’t indexed, you don’t make a showing in the SERPs, and if you don’t make a showing in the SERPs…you get the idea.
  • They are difficult for people to remember, meaning they won’t navigate to this page, or your site, directly. There are exponentially more opportunities to misspell and mistype these URLs.
  • They’re…messy. They don’t have a clean, crisp look – and that can reduce your credibility with both search engines and browsers.

Cleaning Up

When possible, use a strategically-selected keyword in your URL.


It should explain what users will find on the page. Add a 301 redirect on the old URL to avoid any problems, and in the future, make sure to use clean URLs.



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