Claim Your Google Authorship Today: Here’s Why and How

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Google has been so successful because it remains dedicated to those that it serves.  Do not be fooled for a moment, believing that Google serves the webpages, businesses, or web designers.  Google is for those performing the searches, but, at times, the services meant to appeal to that audience is also beneficial to those of us trying to make the most of SEO.  Google Authorship is definitely a good example of that.

Create a Google+ Profile If you don’t have one, now is the time.  Likely you already have an account, since Google automatically creates one when you sign up for any other Google service, but it isn’t going to do you much good if you haven’t filled it with your relevant photos and information.  A headshot on your Google+ profile is a must, as this is the picture that Authorship will display in the search results, alongside your content.

Set up a Domain Email Though it isn’t required, this is the easiest method of connection your Google+ account to your domain and setting off the chain of Authorship connections in search results.  All you have to do is submit the email from your domain account to Google and the process is underway.

Social SEO It is clear that Google is starting to put more weight on the social aspect of the web when calculating search results.  Authorship is among the first examples of this.  By connecting the author to his or her content, Google is putting a face to the words and adding to the social feel of the web. Furthermore, the need for a Google+ profile in order to make the service work means that Google is drawing more players into their social community.

Eye Appeal Even if you are not the most attractive bloke, your picture will make your content stand out against the competition because the human eye is immediately drawn to imagery over text.  That will mean a higher click through rate, which could, ultimately, translate into a higher ROI.

Boost Your Brand They say that branding is all about face time.  The more often your picture or your logo is seen, the more readily recognizable it will become, which makes Authorship a piece of Branding Heaven.  With the image of your choice appearing beside your content in Google search reviews, potential customers will be exposed to your brand on a regular basis.

It’s simple and carries many notable advantages, so why wouldn’t you give Google Authorship a try?  For those investing precious time and expertise into improving SEO, it’s simply foolish to overlook this gift from Google.

 

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