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Lead generation is one of the most crucial aspects of business – and it is one of the most challenging. Part of the difficulty is that it is never over; you can’t sit back and say, “There, I’ve done enough lead generation.” A new study reveals that search engine optimisation is one of the most powerful tool marketers and business owners have at their disposal. Webmarketing 123 finds that SEO is more effective than PPC and social media marketing in generating leads for B2C and B2B marketers. So why are Read more »

It is common for bloggers and website owners to use third-party comment systems, including Disqus, IntenseDebate, Facebook Comments, and LiveFyre. The benefits include reducing spam, increasing Read more »

We’ll let you in on a secret: no one is witty, clever, smart, engaging, or relevant all the time. That’s not the secret, this is: you can appear to be witty, clever, smart, engaging, and relevant all Read more »

In case you have not heard, mighty Google has proclaimed that SEO is not, in fact, spam. Yes, that’s right; you can take off your black hat and exchange it with a big, shiny white one with a big sigh Read more »

We have discussed the “Christmas creep” before, the phenomenon by which preparing (and shopping) for the holiday season gets progressively earlier. There’s not much more “creep” left, however: Black Read more »

A New SEO Killer In Town?

Whenever Google makes a change, many in the periphery of the SEO industry start quaking and exclaiming, “The sky is falling! The sky is falling!” SEO depends on solid, quality content; this does not change, Read more »

Some businesses do social media very, very well: from major corporations including Ford and Hasbro to smaller, eager outfits like Zappos, social media has found itself a favorite tool among many. Read more »

Running a Link Audit

If you are already looking ahead to 2012, one of the first steps you can take to ensure that your website is ready for the new year is to conduct a link audit. This will help you look over the links Read more »

Blekko has always tried to be the anti-Google; its “slash the web” design is tailored to deliver more targeted search results, and the search engine has placed an emphasis on offering spam-free Read more »

Amazon wants to extend its reach into the mobile world and is using the tablet as its ticket.  The tablet market in the US is expected to grow to over 250 million shipments in the next five Read more »

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