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Pinterest and SEO

As the holidays approach, maybe you’re looking for gifts under $20. How about animal butt magnets? Metal bangles? FuzziBunz diapers? Perhaps a prickly hedgehog or bottlebrush bird ornament? Pinterest.. Read more »

CRO: Big for 2012

The reason why content is king is because even the best, most effective SEO won’t make you a dime or ensure entrepreneurial success if it does not correspond with CRO, or conversation rate… Read more »

Path is “Slightly” Social

Facebook fatigue, social media oversaturation.  Whatever you call it, social media’s hold on our lives is arguably at its peak.  It is difficult for new platforms to come and compete with the big guys – even the biggest guy, Google, is having a hard time of it.  So the little guys will have absolutely no chance, right?  Not quite.  Path, which began life as an iPhone app Read more »

Last holiday season, US retailer JCPenney landed on the wrong side of Google when their link scam was exposed.  As another Christmas rolls around, so too another controversy.  Search Read more »

SEO: Establish Your Expertise

Website owners usually think of SEO in terms of the technical tips and tricks that can help search engines find them.  While this is an important aspect, the key to drawing, and keeping, quality Read more »

Google makes scores of changes to its search algorithms every year, but only occasionally do they make waves that are noticeable by the vast majority of websites.  The Panda Update was a notable Read more »

What is Apple’s Siri?

Speak naturally; Siri knows what you say.  The new iPhone 4 “ambassador” allows you to send messages, make calls, check the weather or sports scores, and more.  Unlike other voice Read more »

In July 2011, PC Mag’s Ilie Mitaru and Elsa Wenzel predicted that Google+ would “trump” Facebook pages. Search, ecommerce, mapping and location-based tie-ins, advertising, analytics, mobile payments, Read more »

The Dark Side of PPC

Just as SEO has its evil twin, blackhat SEO, pay-per-click has click-jacking fraud. Click-jacking is when web users are goaded into clicking on web pages and revealing information, including their Read more »

Industry leaders, speakers, sponsors, and exhibitors descended on Las Vegas, Nevada, US, this week for PubCon.  The conference/trade show is designed for web pros and site owners, with an Read more »

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