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Bing Offers SEO Tools

Search engine Bing has always tried to differentiate itself from Google in that they return high-quality, relevant, better results. While Google holds the lion’s share of the search market, Bing Read more »

Keyword Rich Domains

In the past, Google has given preference to domain names that contain relevant keywords, so these keyword rich domains were gobbled up faster than branded domains. In the wake of the Panda and Read more »

An Econsultancy report on conversion rate optimisation found that “Technology is no longer the major barrier preventing companies from improving conversion rates. The challenge is becoming one of Read more »

The goal of search engine optimisation is to allow searchers to unearth the data they need in the piles and piles of data they do not. This is exactly the purpose of ASO, or app store optimisation. Read more »

A/B testing is a straightforward way to test specific elements of your website: do visitors prefer the red banner, or does the blue work better? Do the text-heavy pages have a higher bounce rate? Do Read more »

You have heard it ad nauseum: content is king. The most memorable of recent changes to Google’s algorithm have underscored this. The Penguin Update has increased focus – and rightfully so – on top Read more »

We have spoken before about the importance of making sure Google and other search engines are properly indexing your site. For any business or individual that depends on this traffic, indexing is a Read more »

On April 24, 2012, Google does what it does hundreds of times a year: tweaked its search algorithm. These pass unnoticed most of the time, but the exceptions tend to send website owners into a panic. Read more »

Negative SEO on the Rise?

You’re driving down a little country lane; the scenery is beautiful, but you have no idea where you are. You find a helpful person who directs you to your destination.  That’s SEO. The Internet Read more »

We may not listen to our friends. We may not listen to our family. But we do listen to people online, telling us where the best products are, the best services, the best places to get Chinese takeout Read more »

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