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Has it been a long three months for JC Penney? The American retailer was penalised by Google after it was discovered that they engaged in “shady” link building practices in order to land in the top Read more »

It’s All About Privacy

Major corporations like Apple and Google are no strangers to legal difficulties; the search giant, for instance, is currently facing legal battles on a variety of fronts all over the world. Recently Read more »

Google hasn’t had much luck with social thus far, but the big search engine that could keeps chugging along. They have recently unrolled Social Search in an effort to personalise and customise search Read more »

Are you sick of the Panda update yet? Not half as sick as sites and businesses that were negatively affected by Google’s algorithmic change. Many major, well-trafficked sites, such as those owned and operated by Demand Media, experienced a substantial dip in rankings because of “low quality” content, high ad to content ratios, or content that was “scraped” from other sites. But other sites were affected, as well; retailers, for instance, who rely on manufacturers’ product descriptions saw declines as well. Read more »

Attack of the Mutant Ads

If you have a video camera (whether on your smartphone or other mobile device) and a way to upload video to the internet – like, say, on your smartphone or other mobile device – then you can produce Read more »

Reactions to Osama bin Laden’s death varied throughout the world, from a feeling of relief to anger to fear. While this is understandable, the al Qaeda leader’s death has also brought with it new Read more »

“The battle for mobile search is on,” says Gartner analyst Michael Gartenberg. In one corner is heavyweight Google. In the other, a new alliance formed between Microsoft and Research In Motion, Read more »

While some may question the value of ads on platforms like Facebook, no one is doubting – at least not anymore – the potential they have for mobile use. More and more websites are optimising for mobile, and some sites are forgoing traditional websites in order to capitalise on the increasing popularity of mobile access. Read more »

When it comes to social media, we hear about Twitter constantly; to “tweet” has become a verb in its own right. But despite the terrific job that Twitter has done branding itself, and, of course, the features it offers, more people actually use LinkedIn. Read more »

SEO and SMO – or search engine optimisation and social media optimisation – are not two separate entities. Many businesses understand the need for both, but are not integrating them into a Read more »

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