All posts in SEO

Blue Website Buttons 3

Latent semantic indexing. Bust that term out at a party and people will think you’re brilliant! All it means is that search engines associate terms with concepts. So, instead of just indexing a site based on keywords, algorithms can determine the context. This is why when we search for “Tiger Woods,” for instance, we don’t get results on big cats and forests, but on the golfer. Google uses its algorithms to determine the connection between words.

So, what does LSI mean for your SEO efforts? When you optimise your site, Google can determine connections and relevance to searchers. When indexing your site, Google will look for:

  • Site architecture. Have a strong infrastructure in place on which to build content.
  • Organized content. This makes it easier to find, obviously, particularly when you have logical categories. Google can look at your content categories and identify connections. For instance, a site on SEO might have “Panda” or “Penguin” as a content category. Google can determine that this is SEO related and not for animal fans because of the use of other keywords and content of the website.
  • Relevant content around your main topic. Watch out for over-optimisation. Focusing on a single keyword sends an alarm signal to Google, and sites that narrow in on one or only a few keywords rank more poorly.
  • Use words related to keywords. Use synonyms, plurals, and various tenses of your keywords to build relationships.
  • Mix up your anchor text. Don’t use the same keyword phrase for every link. Bad form.

While Google doesn’t like to discuss its secret sauce, latent semantic indexing appears to play a role in ranking. When you can create a clear architecture and content with targeted keywords, you can boost your spot in the SERPs.

WritingGoogle rolled out its authorship tag a few years back, but 2013 has really been the year of the rel-author. It can have a substantial effect on your visibility, authority, and credibility. Those who implement Google authorship see higher click-through rates and begin to build a name for themselves, which in the blogging world, is crucial. One study found that when authors added this snippet, they increased clicks by 150 percent. That’s worth taking the nominal time and effort to put it into action.

Here’s the lowdown on setting up your authorship snippet:

  1. Log into your Google+ account. If you don’t have one – why not! Sign up and verify your email address. Make sure you use an email address with the same domain as your blog.
  2. To verify your authorship, you have to have a rel=”author” tag on your content page, which points back to your Google profile. Make sure this is not visible by site visitors.
  3. In the Profile section, select Edit Profile > Contributor to. Here, you will be able to list the sites to which you contribute. Simply label the site or blog and paste the URL in the box.
  4. Select who will see the Author Rank. Public is best, but you can restrict it to those within your circles or extended circles.
  5. Save, and repeat if you have multiple sites to list.
  6. Scroll up to Other Profiles. If you have pages that are about you, such as a YouTube channel or social media profiles. Add and save.
  7. Now you can select Finish Editing and View As to get a preview of how your snippet will appear.
  8. Use Google’s Rich Snippet Testing Tool to see if you’ve done everything correctly.

Using the authorship tag will highlight you in search results and increase your authority. It’s a relatively quick process, and a free one, at that, which delivers a great ROI.

Carpenter Series 1Google’s Matt Cutts recently posted a video in which he explains the five most common mistakes SEOs make. Crawlability issues, keywords that don’t reflect what searchers are really looking for, lack of compelling content and marketing, and lack of descriptions and titles are among his top picks, as is to be expected. One that may not be as obvious is the fifth mistake: not using webmaster tools. There is so much high-quality information and help available for webmasters. It is there for the taking, but many do not take.

While you’re working on improving crawlability or creating great content, here is a quick fix for mistake #5. We’ve compiled a list of the best webmaster tools:

  • Google Webmaster Guidelines. You have to start somewhere! Google has a wealth of free information and guidelines for site owners and developers. From staying within technical requirements to enhancing visibility via snippets, you will find a great deal to look through and learn here.
  • Bing Webmaster Tools. A complete selection of help and how-tos. Bing also produces webinars on a variety of topics. You can catch them live or watch them later on Bing’s website.
  • iWeb Tools. This site has a compilation of helpful tools, including those that check backlinks, speed, rankings, and more.
  • WebToolHub. Much the same as iWebTools, this offers some great tools for tightening up your SEO and web presence.
  • YouTube. SEOs love talking about SEO, and they love making videos. YouTube has a lot of great content to help webmasters, from reputable sources like Matt Cutts. In addition to GoogleWebmasterHelp’s channel, you can find equally useful info from BingWebmasterHelp.
  • Webmaster Forums. These are communities of like-minded (or maybe not) individuals who are willing to help out, give advice, share suggestions, and ask for feedback. Take advantage.
  • FreeWebmasterHelp. You can find more technical information here, including tutorials on HTML, cookies, PHP, Javascript, and more.

There are also offline seminars offered. Google (or Bing!) “SEO Seminars” in your area to find if there are any good options for you.

There are so many practical, and free, webmaster tools to help create engaging, effective sites. This is one SEO mistake that is easy to fix.

Page 6 of 6« First...23456