All posts in Facebook

Film Clapper 4Move over, blogs. Well, they’ve moved over a while ago as internet users’ tastes and preferences changed. Vlogs, though, remain a relevant and effective method to reach a wide audience. How wide? Consider a few YouTube states: there are more than 1 billion unique users to the site each month, and over 6 billion hours of video are watched each month. Over 100 hours of video are uploaded every minute. With the glut of content, how can you be sure you stand out?

Some tips for spreading the word about your vlog:

Hashtags: They’re not just for Twitter anymore. The ubiquitous # is a useful tool for helping audiences share and discuss your videos. Reach out to those who do not currently follow you on social media and provide them with this easy route to your vlog.

Social Media: Speaking of social media, branch out from the usual suspects – Facebook and Twitter – and try Google+, LinkedIn, Pinterest, and other platforms. Use them to announce new videos, highlight favorites from the past, and seed upcoming content. Remember, with social media, you don’t have to be everywhere: you have to be where your audience is. Do some consumer research to find out their social preferences, and get active in those communities.

Fan Finder: Wouldn’t it be nice if there were a free, easy way to reach new fans? Wish granted. YouTube’s Fan Finder allows you to create a short video ad for your channel. They show this to potential fans (based on user preferences), and, hopefully, your channel is flooded with interested and eager viewers. Create a 30-60 second video – a 30-60 second eye-catching, enticing video!

Commenting: Be a good internet citizen! Find videos, vlogs, blogs, and websites that relate to your niche and become an active participant. Say that you are a personal trainer who wants to drum up some more business. You may visit a health and wellness lifestyle blog, a YouTube video channel dedicated to nutrition and cooking, and a site that promotes exercise. Read, watch, and comment. You can mention you own channel or site – but don’t be spammy. Even if you aren’t blocked by moderators, you’ll alienate other sites and their audiences.

This works well because when people are interested in and passionate about a topic – whether health, fitness, business, or hobby car mechanics – they want more information from a variety of sites.

IRL: Why keep your expertise and quality content online? Promote it in person. If you’re at an industry event, for instance, why not pass out business cards with your website or channel name and URL? If business cards don’t do it for you, try fun decals or stickers. Put your web information on your newsletters, on correspondence, and on other communications that happen “in real life” or on old-fashioned paper.

A vlog can be a great way to issue high-quality, relevant content to your audience. As YouTube stats tell us, billions of people love a good video! The interest is there; the tools and platforms are there. Are you?

Think social media is taking up a bit more of your time than you’d like? It’s certainly possible, especially when you start to break things down by the numbers. Understanding exactly what your social media ROI looks like could help you sculpt your efforts in the upcoming year.

A good place to start is with metrics tools. There are lots of them floating around out there. HootSuite has come good ones, as does Social Mention and Clout. Facebook Insights is another great choice. This level of data is likely to get overwhelming fast, so you may want to understand a bit more about what you’re looking for before you dive in.

Simply evaluating your interactions can also be a solid way to measure your ROI. Look at what customers are saying, what they’re posting, which videos they’re linking to. It can help you understand what you’re doing right, what you’re doing wrong, and how people respond to your overall efforts.

One final way to track your social media ROI is to look at the site analytics themselves. Look at how many people end up on your site thanks to your various social media channels. If necessary, you may want to contrast that data against the information you get from your PPC campaign.

The best way to measure your ROI in the world of social media may be a combination of techniques. There aren’t any comprehensive tools that are going to do everything for you, but developing your own methodology over time can help you look at how much you’re getting out of these platforms that you pour so much time and effort into.

different is greatA new study by Ascend has discovered that half of companies struggling with search engine optimisation have not taken steps to fully integrate SEO and social media. SEO cannot be a siloed approach; it has to encompass CRO, content marketing, branding, social, mobile…SEO is a pixel in the overall picture. The bottom line is that businesses that integrate SEO with social media are more successful than those that do not.

Quickly, here are some major findings from the survey:

  • 38% of those who identified themselves as “successful” with SEO were heavily integrating their tactics with social media techniques.
  • 50% who identified themselves as “unsuccessful” with SEO were not integrating social media at all.
  • 60% of companies said they had “limited integration.”
  • 24% responded that they did not integrate at all.
  • 16% said they had “extensive integration” of social and SEO.
  • Nearly half said that creating original content was the most effective SEO tactic.

So, this of course begs the question: how do we integrate SEO and social media? This is important because some experts believe that in the very near future, SMI – search marketing integration – will be a must for first page rankings.

  • Get social – within reason. Sometimes Twitter does not make sense for your business. Sometimes it’s not wise to have a Facebook page. What you need to determine is if these platforms will help you advance your objectives and reach your specific audience. If you are not already there, LinkedIn is an almost universal must for business, as is Google+. YouTube is another one that is tremendously flexible for professionals. In addition to valuable backlinks, Google counts +1s, likes, and retweets in its ranking algorithms. Social indicators are like beacons to Google, so you have to be somewhere.
  • Link from these platforms to your website.
  • Make it easy for people to share your content with social sharing buttons.
  • When you do establish a social platform, be choosy as to who you follow. It’s not a contest: the business with the most friends, fans, or followers doesn’t win. As Google refines its algorithms, the quality of those you follow will be more important. Target influencers.
  • Quality content can be leveraged via social platforms. With LinkedIn, for instance, you can be active in groups and establish a position as a thought leader in your niche. You can use your other media profiles, such as Google+ or Twitter to refer readers to your LinkedIn group content or to your website. You can create an entire encyclopedia of you that is interlinked and connected. Fans and friends can easily navigate to new information, and new prospects can more easily find you.
  • To that end, use Google authorship! It is a crime that more businesses and individuals are not leveraging this tool. It is too easy to neglect – and it’s free! You can instantly gain credibility and visibility.
  • Don’t forget to track your efforts. Using Google Analytics, determine which keywords are the big traffic-getters and those that are the biggest converters. Create content that targets those keywords organically. Remember, SEO rules apply! Don’t over-optimise or write for Google. Write for your audience, but include a few targeted keywords to help them find you.
  • Likewise, use different analytics, such as Facebook Insights, to determine which types of posts are most popular and which drive visitors to your website. Capitalise on that knowledge with posts that engage visitors.

The good news is that there are several things you can do right now (like sign up for LinkedIn and get your Google authorship tags set up!) that can help you integrate SEO and social media. Doing so will help you compete in the increasingly social world.

thumbs up!Facebook’s Open Graph promises to “personalise” the web. Soon, you won’t even have to think: Facebook, Google, and your IP provider will just do it for you! Open Graph stores “stories” about our interests, hobbies, relationships, and likes. As Facebook creates a comprehensive accounting of our lives, Open Graph organises it into a usable database for businesses. Facebook recently added Open Graph tags that will help draw attention to publishers and writers.

Facebook recently added two tags to “help people follow their favorite media publishers and journalists.” The tag enables a link back to your Facebook page whenever someone shares content from your website. The first tag is article:publisher:

<meta property=”article:publisher” content=”https://www.facebook.com/publishersite” />

 

When a piece of content is shared, people are prompted to like the publisher’s page. The second is article:author:

<meta property="article:author" content="https://www.facebook.com/yourname />

 

This will link back to the author’s Facebook profile or page. Make sure that if you are implementing the author tag you have allowed people to follow you.

The new tags are beneficial in building a following and interlinking content. You can create more organic follows and engage with your audience without requiring them to leave their homepages. In many ways, it is a similar offering to Google’s authorship tag (though Facebook declined to say whether or not the tag would affect an article’s rank). Take advantage of another quick, easy tool to build online credibility and visibility.

Social Media is the addiction of our era, weather you use it for personal reasons or for business purposes. The good news is that, as opposed to many other offline addictions, using Social Media doesn’t affect your health (unless you tweet about a fire before your escape the building) and it can be rather beneficial for your bank account. If you can put it to its good use!

Social Media time managementThis being said, it is hard to imagine a business today that is not keen on increasing its web presence. And that means optimizing their content for search engines, posting, streaming, creating, updating and monitoring social media accounts, submitting social bookmarking profiles, following industry and competition news. And the list can go on forever.

But time is money. And time is becoming such a precious commodity, that we cannot afford to squander without serious consequences for the business. Social Media marketing is only part of your online marketing effort, and online marketing is only part of your overall marketing.

The question that rises is this: What is the optimum time you should allocate to Social Media, in order to achieve its maximum potential and still be able to focus on your core business?

The correct answer can be found only after you spend enough time (yes, time!) to effectively define your Social Media goals. Resist the temptation to run for the most popular on the web position! It takes way too much effort and it hardly brings benefits. Engage with your present and potential customers and you may have something going for you. Your consumer insights studies are some of your best allies here.

  • Schedule your social media. Allocate a number of hours weekly for all social media activities. Depending on your audience, it can be divided in a smaller number of hours everyday of the week or by selecting „activity” days, where you can spend alternatively an afternoon or a morning, to be able to engage within as many time zones as possible.
  • Develop your social date book. Implement and stick to a social media activity calendar. The biggest Social Media marketing sin is to set up pages and then abandon them. The second biggest is to update them irregularity. This is not cool with search engines and alienates your followers. You can use free online calendars, like Google Calendar, Yahoo! Calendar, or Mozilla Lightning to plan your activity and sync it with a larger team.
  • Disperse responsibilities. Build a team with specific tasks to implement your Social Media plan. In some cases, it is not only useful, but also necessary. For example, you need multiple employees to leverage a LinkedIn profile for B2B reasons.
  • Hire experts. On a long run, it can be cost-effective, and easier to handle than doing it all yourself. You need professionals in order to present yourself professionally and to ride the wave of the digital revolution. Experts can get you started by establishing a model for your staff to follow or you may want to hire them for long-term tasks, such as writing and editing your blogs for consistency.

 

It was the single most anticipated event on the planet the day when Facebook announced the facelift of its newsfeed. Too long since the last one, was the main complaint, and way too many high-tech revolutions happened in between.

Indeed, the proliferation of smart phones and tablets made Facebook’s newsfeed quite passé, especially because of its sluggish scroll, which sometimes took an eternity to load. And then there was the increased quality of pictures and videos taken and uploaded with the new exciting gadgets, which clearly exceeded the old newsfeed’s capacity to display and refresh.

But not any more. From now on, your Facebook experience comes to reading a newspaper where the “breaking news” are revolving around your friends, family, lolcats, all those causes that you “liked” out of peer pressure and the spring collection of your favourite shoe brand. With large, vibrant pictures and movies that launch on the first click. Facebook wants to give you no excuse to go offline when you’re on the go.

 

Three commandments to get your news in the newsfeed

All this sounds like great news for the users. How about, though, for a business where you invested a lot of time and energy to adapt its online communication to the good old Facebook? Well, you have to invest some more time in adapting to the good new one. And the sooner you do it, the bigger the chances to win a “pole position” on your fans’ pages.

  • Post relevant updates!

Facebook is (in)famous for making a selection of updates that are displayed on a user’s page. For example, if a user hides or closes your content once, they will get no news from you, even if they stay fans and like your page. In order for them to get news from you, they should make the effort to go to your page and this might never happen. Make sure that your updates are liked and commented by as many people as possible and you will get to stay on their pages.

  • Have attractive pictures!

Since the newsfeed content is reported to have about 50% images, the best thing you can do is to deliver them. We mean the kind of images that people love to like: colourful, expressive, inspiring, appetising, sexy, or simply amusing. Whichever suits your brand best.

  • Upload interesting videos!

Be they funny or motivational, candid or educational, your goal is to have them shared by as many people as possible. And together with them, your brand name and good online reputation.