All posts in Mobile Search

Old Phone 2Every business owner with an online presence, marketer, and SEO knows about the “2-3% myth.” That is, the average conversion rate for ecommerce sites is 2-3 percent. As one blogger put it, tracking the source of this data is a bit like tracking Big Foot. In any case, even if this is an accurate rate, you don’t want to shoot for it. A 10-20% conversion rate is a worthy goal –and an achievable one. One method which can yield significant results is implementing a click-to-call feature. What do you need to know?

Appeal to the Mobile Market

Sites that have a click-to-call button see:

  • Improved conversion rates.
  • Increased average orders.
  • Higher sales.

In addition, consider mobile users. Six billion people have access to cellphones and smartphones. Research shows that mobile searchers prefer to call businesses for which they’ve searched. Here’s just one scenario: a visitor queries local theaters, looking for good shows. He opts to call one to get information on show times. Click-to-call facilitates the process, making it convenient and easy.

According to Google, 69% of mobile users would use click-to-call if the feature were available. And, sites that implemented this functionality saw an 8% increase in conversion rates.

Click-to-Call for Your Website

Twitter is currently testing click-to-call in ads for certain brands, and you can enable it in your Adwords campaign. Here are a few quick steps to adding a click-to-call to your mobile site.

  1. Use this code:

<a href=tel: 112233334444”> 11-22-3333-4444</a>

(The numbers are simply your telephone numbers!)

  • Add a call to action to highlight this feature and let users know they can click the link to make a call.

<a href=”tel: 112233334444”>Click HERE to Call: 11-22-3333-4444</a>

When a user clicks this link, he or she will see a prompt: “Call 11-22-3333-4444? Yes/No. They know that they will be connected to your business. It’s as easy as that.

The good, old-fashioned telephone still wields a lot of power in today’s mobile world!

Smart Phone Icon

After spending hours upon hours to design a wonderfully enticing website, there is no feeling worse than that which comes with discovering that the mobile version leaves a lot to be desired.  Just because a website operates on mobile devices doesn’t mean that it is accomplishing the task set out for it.

Function over Fluff aesthetics play a big part in how a desktop website is perceived, but it is not such an important matter when it comes to the mobile environment.  Generally, those using mobile devices to surf the web are doing so with a definite purpose in mind and, let’s face it, the screens (though growing in dimension with every passing year) are not large enough to compliment busy designs.  Function is the most important aspect in this arena and it better run smoothly, because if you thought desktop web surfers had a short attention span, you will be blown away by mobile surfers.  If they can’t find what they want right away or have difficulty with a site poorly fit to the screen size, they move on.

Know What the Consumer Wants If you are going to be successful in the mobile environment, you need to know why the consumer is going to visit your site.  Is it to shop?  If so, be sure that the menu is clear cut, headings are short enough to fit the screen size, and a search bar is available.  If the most frequent use of your website is for the purpose of finding contact information, then don’t hide it. If the attraction is your content, then make the most recent entries visible with photo or video thumbnails on the landing page.

Avoid an Excess of Text and Images With function being the primary concern, you will want to be sure that you are confusing matters with an excess of tiny, difficult to read text and slow-to-load images.  On landing pages, images should be kept to thumbnail size and only used when necessary (i.e. on retail sites).

Consider an M-Dot In addition to a different design, a mobile site should have a slightly different url.  That is to say that the mobile search engines love sites that start with ‘m.’, as in ‘mobile version of the website’. So, www.cnn.com becomes m.cnn.com.

As always, the most important element of achieving SEO greatness is tracking and responding.  Monitor your efforts and the resulting feedback and adjust your methods, as needed, to ensure that your level of success continues to follow an upward path.