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Hello My Name Is

Google has been so successful because it remains dedicated to those that it serves.  Do not be fooled for a moment, believing that Google serves the webpages, businesses, or web designers.  Google is for those performing the searches, but, at times, the services meant to appeal to that audience is also beneficial to those of us trying to make the most of SEO.  Google Authorship is definitely a good example of that.

Create a Google+ Profile If you don’t have one, now is the time.  Likely you already have an account, since Google automatically creates one when you sign up for any other Google service, but it isn’t going to do you much good if you haven’t filled it with your relevant photos and information.  A headshot on your Google+ profile is a must, as this is the picture that Authorship will display in the search results, alongside your content.

Set up a Domain Email Though it isn’t required, this is the easiest method of connection your Google+ account to your domain and setting off the chain of Authorship connections in search results.  All you have to do is submit the email from your domain account to Google and the process is underway.

Social SEO It is clear that Google is starting to put more weight on the social aspect of the web when calculating search results.  Authorship is among the first examples of this.  By connecting the author to his or her content, Google is putting a face to the words and adding to the social feel of the web. Furthermore, the need for a Google+ profile in order to make the service work means that Google is drawing more players into their social community.

Eye Appeal Even if you are not the most attractive bloke, your picture will make your content stand out against the competition because the human eye is immediately drawn to imagery over text.  That will mean a higher click through rate, which could, ultimately, translate into a higher ROI.

Boost Your Brand They say that branding is all about face time.  The more often your picture or your logo is seen, the more readily recognizable it will become, which makes Authorship a piece of Branding Heaven.  With the image of your choice appearing beside your content in Google search reviews, potential customers will be exposed to your brand on a regular basis.

It’s simple and carries many notable advantages, so why wouldn’t you give Google Authorship a try?  For those investing precious time and expertise into improving SEO, it’s simply foolish to overlook this gift from Google.

 

Typewriter

With all the changes SEO has seen in recent years (or recent months…or weeks!), it’s as if it’s a whole new world. But that’s not entirely true. One old adage is truer than ever: content is king. We’ve appended “relevant,” “interesting,” and “authoritative” to that, but the sentiment is nonetheless relevant today. Because content is the center of any SEO strategy, Google Authorship is an essential tool that can help you build credibility and visibility.

Authorship: You Know You Should Do It

Maybe you haven’t yet…but you need to! Authorship allows a writer to claim his or her work, which enables search engines to find more of his or her content. This feature results in higher click-through rates, cross traffic, and better search rankings. How can you make this most of this Google feature?

Make yourself at home on Google+

Who uses Google+, you might ask? About 390 million people every month. There is no doubt it’s a force, but maybe in a different way than you might think. Google +1s are more highly correlated to search rankings than any other ranking factor. Google+ content has weight, so spend some time working on your Circles and interacting. In addition to posting relevant content, read and comment on other works.

But don’t forget about other social networks

Participate in social media platforms, including the usual suspects, like Facebook and Twitter, and Quora, which, while a bit less trodden, is an excellent networking/idea generation/content development tool.

Add the rel=”author” tag to your website

This connects your website to Google+, which allows your photo to appear in the search engine results pages. This tends to increase CTR and establishes credibility.

Network and connect

Reach out to others in your industry, especially experts or highly-regarded authorities. Comment on their work, and participate in communities which relate to your specific niche. If you can, do some guest blogging. Now, this has been controversial of late, but that’s because it’s been abused. A relevant, interesting guest post that adds value for the reader can only help the site on which it is posted and the author who has written it.

Keep writing!

Google is always hungry; keep developing high-quality content and publishing it with authorship markup.

Film Clapper 4Move over, blogs. Well, they’ve moved over a while ago as internet users’ tastes and preferences changed. Vlogs, though, remain a relevant and effective method to reach a wide audience. How wide? Consider a few YouTube states: there are more than 1 billion unique users to the site each month, and over 6 billion hours of video are watched each month. Over 100 hours of video are uploaded every minute. With the glut of content, how can you be sure you stand out?

Some tips for spreading the word about your vlog:

Hashtags: They’re not just for Twitter anymore. The ubiquitous # is a useful tool for helping audiences share and discuss your videos. Reach out to those who do not currently follow you on social media and provide them with this easy route to your vlog.

Social Media: Speaking of social media, branch out from the usual suspects – Facebook and Twitter – and try Google+, LinkedIn, Pinterest, and other platforms. Use them to announce new videos, highlight favorites from the past, and seed upcoming content. Remember, with social media, you don’t have to be everywhere: you have to be where your audience is. Do some consumer research to find out their social preferences, and get active in those communities.

Fan Finder: Wouldn’t it be nice if there were a free, easy way to reach new fans? Wish granted. YouTube’s Fan Finder allows you to create a short video ad for your channel. They show this to potential fans (based on user preferences), and, hopefully, your channel is flooded with interested and eager viewers. Create a 30-60 second video – a 30-60 second eye-catching, enticing video!

Commenting: Be a good internet citizen! Find videos, vlogs, blogs, and websites that relate to your niche and become an active participant. Say that you are a personal trainer who wants to drum up some more business. You may visit a health and wellness lifestyle blog, a YouTube video channel dedicated to nutrition and cooking, and a site that promotes exercise. Read, watch, and comment. You can mention you own channel or site – but don’t be spammy. Even if you aren’t blocked by moderators, you’ll alienate other sites and their audiences.

This works well because when people are interested in and passionate about a topic – whether health, fitness, business, or hobby car mechanics – they want more information from a variety of sites.

IRL: Why keep your expertise and quality content online? Promote it in person. If you’re at an industry event, for instance, why not pass out business cards with your website or channel name and URL? If business cards don’t do it for you, try fun decals or stickers. Put your web information on your newsletters, on correspondence, and on other communications that happen “in real life” or on old-fashioned paper.

A vlog can be a great way to issue high-quality, relevant content to your audience. As YouTube stats tell us, billions of people love a good video! The interest is there; the tools and platforms are there. Are you?

Google rolled out a hashtags feature in June as a way to help Google+ users’ content is tagged and categorised. The hashtag is already a common site on Twitter and, more recently, Facebook, and Google is not only leveraging their ubiquity and usefulness, they’re adding their own twist. What are the benefits of Google+ hashtags, and how you can use them effectively?

As mentioned, hashtags are a useful way to organise your content. In addition:

  • They can help your results become more visible in Google+.
  • It is easy to assign appropriate hashtags to content.
  • You can explore related hashtags and posts.
  • You can expand your reach in your niche and attract new leads.
  • They can include targeted keywords.

Using hashtags properly is essential. Some tips:

  • Use a clear, concise phrase.  #contentmarketing or #contentstrategies. They phrase must be completely relevant so people find the information they need.
  • Use the expandable list of hashtag suggestions to find the right fit for your post and to ensure content is properly categorised.
  • The first 3 hashtags are critical because they appear at the top and affect which searches bring visitors to your posts.  They will also appear at the top of your posts. Choose these carefully.
  • Create and use your own hashtag as well so visitors will associate you with your content and with excellence and credibility! #johnsmith or #seoguy
  • Optimise your content for the “Best of” Stream with catchy titles, images, and relevant hashtags.
  • Check out the competition in the “Best of” Stream to see if, perhaps, you’re choosing the right hashtags or if you need to up your game and make your content stand out more for busy visitors.
  • Check for trending topics that are relevant to your business or brand and wade into a conversation.
  • Google will add hashtags it thinks are relevant. You can keep these or go to your Google+ account to opt out.

Hashtags are everywhere. You can use them strategically to highlight your content and extend your reach. Behind the hashtag, though, there has to be solid, relevant content. Without this, nothing else matters. #contentcreation

If you’re Liked, followed, and pinned enough, thinking about one more social media platform is likely to make you feel, well, anti-social. Google+, though, is not one more social media platform. Searchmetrics has studied tens of thousands of search terms and has concluded that “Google+ has the highest correlated effect on Google UK’s search rankings.” It is a very important place to see and be seen. The connections and engagement is part of it, but having a strong Google+ presence can also give you stronger rankings. How can you + your Google+ profile

Here are some Google+ best practices:

  • Create. As with your website, blog, and other media platforms, you need to focus on creating and posting fresh, relevant content frequently. Daily or, at the least, weekly updates help keep you current and in your audience’s eye.
  • They say that Facebook helps you connect with people you know; Google+ helps you connect with people you want to know. You do not need to “know” someone in order to add him/her to your circle. When you do, basic etiquette rules apply: stay on topic, be respectful, participate, ask and answer questions, and be a member of this little community.
  • Cross promote your content. One blog post doesn’t have to be just one blog post: you can leverage it and promote it via Google+, Facebook, Twitter, or even Pinterest, if applicable. Point your audience towards your website. Also good for your search visibility.
  • Use hashtags (sparingly! Too many is irritating – and it looks spammy). They are helpful tools, though, for organizing content and getting ideas for people to connect with.
  • Build your own community. LinkedIn Groups allow professionals to talk about important issues, ask questions, find and give answers. Start your own targeted community and invite associates in to get the ball moving.
  • Don’t always be the star of the show. Comment on other people’s content, share it, ask them questions, etc. You’re there to learn too.
  • Use the same name across your platforms so people can find you easily and efficiently. Also, enable AuthorRank!

These are just a few tips to get you started. The most helpful, though, is to just go in and say hi. Explore and start using Google+ as part of your overall social and content marketing strategy.