Should You Care About the Changing Nature of Google?

Panda. Hummbingbird. They sound like a nice trip to the zoo, but for online marketers and businesses alike, they’ve added up to one thing – a big fat headache. Google seems to make shifts as often as the wind blows across an open prairie, but how does that affect your site? At the end of the day, do you really need to care?

The Rebellious Answer

In some ways, you really can be a rebel when it comes to caring about this update or that one. The bottom line is that if you stick to good content that your readers or customers will enjoy, full of keywords that they might actually search for, you don’t need to be worried about the changing nature of Google or any other search engine for that matter. Your existing customer base will find you again and again, and that will likely lead to new customers finding you, particularly if you use your URL in your other marketing.

The Right Answer

For many businesses, new and old alike, higher page ranking means more customers. Without new customers headed to your business, you may as well file for bankruptcy. Often that means better optimisation practices, and the best SEO work comes with a better understanding of how Google indexes the various sites on the web. The more you know about those practices, the more likely you are to be able to address them as Google changes.

Google’s ultimate goal is to become the most intuitive search engine, and update after update, they’re getting closer to that goal. For many sites, though, that means making changes to their optimisation practices, often in a hurry.

So, should you prepare for a panic attack with the next update release? Maybe. Or you could just stick to the best practices for your site, and do what you can on the optimisation end as things change.

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