Businesses Spending More on SEO

As the effects of the so-called “Great Recession” linger, businesses are making cuts across the board – almost.  Search engine optimization is one area that businesses are not only maintaining in their budgets, but actually increasing. According to a recent report from the Search Engine Marketing Professional Organization (SEMPO), businesses all over the world are projecting a 14 percent increase in SEO spending in 2010.

This comes after an 8 percent increase the previous year.

SEMPO, a nonprofit serving the SEO and marketing industries, based its report on 1471 respondents (527 of these were advertisers and 944 were SEO marketers) in January and February of 2010.   In 2008, the SEO earned revenues totaling $13.5 billion.  This jumped to $14.6 billion the following year, and is expected to reach $16.6 billion this year.  The move towards more SEO spending comes at the expense of direct mail, conferences and exhibitions, web display advertising, and print advertising (most companies plan to spend half as much on print ads as they have in the past).

Here are some other highlights from the SEMPO report:

90 percent of companies engage in some sort of SEO. 

  • Fifty-two percent of companies plan to spend more on SEO this year.  Those that expect to increase spending will do so by a projected 43 percent (and 44 percent in North America). 
  • Fewer companies are relying on search engine tools and Excel rather than using a third party SEO expert. 
  • About half of companies plan to increase spending on paid search marketing.
  • 73 percent of companies use Twitter to promote their brands.  Interestingly, in 2009, Twitter didn’t make the cut for the top ten social networking sites used by companies in 2009. 
  • Only nine percent of companies plan to decrease SEO spending.

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