Bing Is Chugging Along

When one sees the commanding market share that Google holds – 66 percent – it is easy to discount other search engines entirely. But Google knows they can’t do this; they have their eye on

Microsoft’s Bing. Launched in June 2009, the “Decision Engine” met with rather low expectations. Today, it has some 90 million users and is the only major search engine to gain market share in November Google is not the only one with their eyes on Bing.

Bing’s share increased from 11.5 percent to 11.8 percent. True, this is a statistically insignificant amount, considering Google’s considerable majority, but what does make it significant is that it is the second month of improvement for Bing. Both Google and Yahoo saw their market shares fall, albeit at a very small 0.1 percent.

Why, then, should websites concern themselves with optimising for Bing? 1.9 billion searches, while only a fraction of Google’s 10.6 billion, is still almost 2 billion searches. Bing also did itself a huge favor by partnering with Facebook. More and more people are using social networking sites and search engines, and Microsoft hopes that aligning themselves with the world’s number 2 website will make a substantial difference.

Bing users can view results that have been given the thumbs up by their Facebook friends, and recent upgrades have given them a mobile app to make restaurant reservations and order takeout possible. Bing also plans to make image searches more convenient and develop a preview option similar to Google Preview.

Satya Nadella, senior vice president of Microsoft’s online service division, writes, “The core of our work addresses the fact that the Web is getting more complex and faceted – not less. We are building new technologies that help Bing figure out what people like you are trying to do, and match that with the right experiences to help get things done.”

By becoming a hub for searches and social media, Bing is hoping to take a few billion of those 10.6 billion searches away from Google.

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