Bing Gaining Ground: Do You Care?

Microsoft’s Bing is enjoying its role as the little engine that could, the underdog, the little search engine that is taking on the giant. However one describes Bing, it is true that they are inching their way up. Data from Compete shows that between May 2010 and May 2011, Google saw its market share drop by 16 percent.

Now they only own paltry a 63.6 percent. Bing, on the other hand, saw its share increase by 75 percent to 17 percent. Bing is experiencing tremendous growth, but should UK websites care?

It doesn’t make sense for websites to invest much time in Bing because Google still owns more than 90 percent of the market share in the UK. As experts note, however, there is another “search engine” that web designers, developers, and owners should be aware of: Facebook. The average UK household visits the social networking site for 2.5 hours per day. While SMO, or social media optimisation, is growing at its own discipline, it directly relates to SEO practices.

Practices like optimising for keywords, which can be inserted into Facebook updates, in the information section, and in photos, linking to your site from Facebook and to your profile from your website, and other techniques can help leverage the power that such a gargantuan network can hold.

So should all businesses forget about Bing and concentrate on Google and Facebook? Not necessarily. Microsoft recently announced upgrades to Bing for mobile, which includes a “Share on Facebook” feature. If your business depends heavily on mobile search, you may want to focus a little attention on Bing without losing sight of Google.

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