A Few Tips from Google on Quality Links

SEO is always changing as search engines are constantly having their algorithms changed. Some things, however, are never going to change, such as Google’s attitude towards spammy links.

Most website owners determine a site’s reputation by its number of back links and Page Rank, however, until recently webmasters all over the world have had some confusion about Google’s viewpoint on quality back links, that is links from relevant pages, that have healthy Page Rank, traffic and reputation.

In its official blog Google has shared its most recent standpoint on earning quality links and their effect on your website rankings.

First of all, Google recommends that you get involved with the community around your websites topic. If you still keep mistrusting the importance social media plays in search, well, now this is officially coming straight from Google. Yes, becoming involved in the community is a good way to get more links and establish credibility, that in its turn will lead to even more links. Leveraging social media is great for increased visibility outside of search engines. So interact t and contribute on forums and blogs, related to your website niche. If people like your website, they will certainly link to it.

Another tip Google is sharing with us is far from being a groundbreaking SEO secret. It is simply great, compelling and UNIQUE content that might as well solve users’ problems – things like tutorials, tools, surveys, research reports, etc.

Google also points out that humour and other link-baiting tactics are short-lived because most of such tactics include spammy methods of acquiring links.

Google’s Search Quality Strategist, Kaspar Szymanski said: “It’s important to clarify that any legitimate link building strategy is a long-term effort. There are those who advocate for short-lived, often spammy methods, but these are not advisable if you care for your site’s reputation. Buying Page-Rank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they’re likely to have no positive impact on your site’s performance over time. If your site’s visibility in the Google index is important to you it’s best to avoid them.”

Touching upon directory submission Szymanski had this to say: “Directory entries are often mentioned as another way to promote young sites in the Google index. There are great, topical directories that add value to the Internet. But there are not many of them in proportion to those of lower quality. If you decide to submit your site to a directory, make sure it’s on topic, moderated, and well structured. Mass submissions, which are sometimes offered as a quick work-around SEO method, are mostly useless and not likely to serve your purposes”.

Google’s Search Quality Strategist also suggests browsing similar websites in other markets for inspiration. This doesn’t mean we should copy those websites – no way! But we can see the things they’ve implemented to be successful and see if there’s a chance to apply that to your own website.

Finally, probably the most obvious tip, Google shares there, is to make your website easy to be linked. Most of your website visitors are not going to be people with strong technical knowledge and it is therefore good to make it easy for people to share your content. Just add social media buttons on your site, so that users can easily link to your site by clicking on them.

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