A Few SEO Tips for eCommerce Webstes

Any commercial website is aiming to promote a product or service online. The eCommerce website presents a lot of advantages over the non-eCommerce sites by allowing online shoppers to buy your products or services directly from your website, without having to call you during working hours to place the order.

However, all eCommerce websites share a comman drawback – only few of them can be properly indexed by search engine crawlers, which leads to the majority of eCommerce sites failing to rank high. In fact, when it comes to eCommerce websites, search engine optimization requires a very different approach than for a static website.

Generally, eCommerce websites feature hundreds of products divided into categories, sub-categories and sometimes sub-sub-categories. Every category or sub-category includes lots of paginated pages, and the shopper is given the controls to view products based on price, availability and various other factors. All paginated product pages use unique URLs, however the introductory copy is invariable for all pages.

Navigate traffic to the important pages

Such type of eCommerce website implementation is quite common. A quick and easy to accomplish it is to bring focus to the KEY category and sub-category landing pages by:

1. Making use of noindex meta tag for all paginated pages, writing: <meta name=”robots” content=”noindex” /> in the head section of each page and

2. Incorporating the canonical tag to all paginated pages, specifying the parent category or sub-category, and the canonical version: <link rel=”canonical” href=”URL of parent category or sub-category”/>.

This simple change will result in a quick and dramatic change. By incorporating the noindex tag into the paginated pages Google no longer has to crawl and index pages, presenting the same content as other pages in the same category. This will bring an immediate focus to the significant landing pages for the key words used in the descriptive category copy, which is no longer being duplicated.

Being unique now, the linked product detail pages will still be visited by the search engine spiders which must improve the indexation of these pages.

Also, you should single out keyword themes relevant to each category. Then prioritize the keywords and make sure they are properly used in the page titles and content. You should also introduce dynamic sitemaps that have fewer than 100 links per sitemap page, built dynamically from the product database.

These rather humble changes have the potential to cause a dramatic increase in traffic, coming from the organic SERPs as a result of both long-tail and generic searches. Also, visitors will come to the site through category pages more relevant to their queries, because now the relevant category pages will turn up in the SERPs.

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