7 Tips for Crafting Winning Headlines

+Newspaper Series+ 1If 100 people find their way to your blog or website, most will read your headlines. Only a small percentage – 20 percent or less – will actually read your article. It’s the power of headlines that pull people in, that tell them that there is information, or entertainment, in here that is relevant and interesting.  All that power – in just a few words. Far from an afterthought, your headline should be as carefully crafted as the rest of your content.

Here are some tips for excellent, attention-grabbing headlines:

  1. Include a number. 7 Ways to Beat Stress; Top 5 Tips for Synchronized Swimming Success; 3 Easy Steps to Mastering Chess. Whatever your industry and niche, there are always tips, tricks, and lists to share. Numbers indicate to readers that they will be getting some helpful advice.
  2. Ask a question. Increasingly, searchers enter questions instead of keywords. For example, instead of “mount plasma screen,” they might query: “How do I mount plasma screen on wall?” In addition, asking a question in your headline implies that you have the answer. It invites readers to click through or keep reading so they can find it.
  3. Use tried and true structures. Top 5 Mistakes SEOs Make, for instance, combines a number, as well as a point of pain for your audience. Both will help draw people in – if only so they can check whether they’re making the mistake!
  4. Use a thumbnail image to accompany your headline. Research from the Guardian indicates that headlines with an image saw an increased CTR of 27 percent. It’s worth a shot!
  5. Don’t use your brand. Testing shows that when you use your brand in your headline, you see a drastic decrease in engagement and CTRs. Here’s an example: Brand X Announces Their Secret to SEO Success. Well, good for them! Far more effective is: 5 Secrets of SEO Success, or Five Steps to SEO Success. This puts the focus on the value your readers will derive from your content.
  6. Use strong adjectives. While you don’t want to overdo it, adding a descriptive, powerful adjective can help create interest and prompt the reader to continue on.
  7. Get inspired. Take a look at content that has gone viral. It has done so because, in large part, because of the great headlines. Go on Reddit, StumbleUpon, and other sites and see what’s trending.

A great headline grabs the attention and the imagination. It’s just as – or more – important than you content itself!

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